Conceptualisation of Sustainability

Metaphors are language phenomena commonly used as tools of persuasion, evident in different kinds public discourses, most notably political addresses. They particularly potent this respect because they function on the principle connecting logical with emotional. This persuasive role has also been attested media reports, usually employed for purposes framing and creation a specific narrative. The purpose paper is to outline theoretical methodological account metaphor choices related sustainability restoration, issues climate change, made by contemporary perceptions formed repetition reinforcements certain imagery present their choice. An additional understand which information sources, possible instances influence leverage, could be importance terms reporting sustainability-related issues. Therefore, offers novel conceptual analytical guidelines future research field communication.